Sanrio is a Japanese company founded in 1960 and is known for its cute characters and highly recognizable designs. Sanrio’s characters such as Hello Kitty, My Melody, Little Twin Stars, etc. are deeply loved by consumers around the world. As the culture spreads, Sanrio has also launched many peripheral products, covering all aspects of life, and has become an indispensable part of fans’ daily lives. The following is a detailed introduction to Sanrio’s peripheral products.
- Sanrio Characters and Culture
Sanrio’s character design style is unique, usually presented with cute images and simple lines, conveying joy and warm emotions. Hello Kitty is Sanrio’s most representative character. Since its first launch in 1974, it has become a symbol of global pop culture. In addition to Hello Kitty, Sanrio also has many other popular characters, such as the little white rabbit My Melody, the star sisters Little Twin Stars, the black cat Jiji, etc. These characters have their own characteristics, attracting fans of different ages, making Sanrio’s product line extremely rich. - Rich variety of peripheral products
Sanrio’s peripheral products are diverse, covering almost every aspect of life: - Stationery series
Sanrio’s stationery products are cute in design and practical in function, suitable for both students and office workers. Common stationery products include:
Notebooks and diaries: These books are usually printed with classic Sanrio characters, attracting young users and increasing the fun of writing.
Graffiti books and stickers: Various stickers and graffiti books are not only suitable for personal use, but also a good choice for collection.
Bookmarks and pens: Bookmarks and pens with different character themes are both beautiful and practical, adding joy to learning and work.
- Daily necessities
Sanrio has also launched many daily necessities, including:
Tableware and cups: Such as bowls, plates, cups, and thermos bottles in the Hello Kitty and My Melody series, which are elegant and cute in design and suitable for family and personal use.
Household items: Such as mattresses, pillows, blankets, etc., these products are usually made of soft materials, giving people a warm and comfortable feeling.
Ornaments and decorations: including small ornaments, hanging ornaments, etc., used for home decoration, adding flexibility and fun to the space.
- Clothing and accessories
Sanrio also cooperates with many fashion brands to launch various clothing and accessories products:
T-shirts and sweatshirts: Clothing printed with Sanrio characters is both fashionable and can show personality.
Handbags and backpacks: Unique design, suitable for daily use or special occasions.
Jewelry: Earrings, necklaces, etc. are known for their small and exquisite designs and are deeply loved by young women. - Special cooperation and limited products
In addition to regular products, Sanrio also cross-border cooperation with other brands to launch a series of limited edition or joint products. For example, it cooperates with famous cosmetics brands, game companies, etc. to launch special edition content, which attracts a large number of fans’ attention and purchases. These special edition products often form a trend in the market due to their scarcity and uniqueness, and become the object of fans’ collection. - Global influence and market
Sanrio’s peripheral products are not only popular in Japan, but also have a large market share worldwide. The company has opened several Sanrio stores and experience stores in the United States, Europe, Asia and other places, where fans can purchase a variety of limited edition and exclusive products. In addition, Sanrio also actively participates in international exhibitions and business activities to continuously expand its brand influence.
